In a highly competitive industry, it is common practice for an agent to invest time and resources in a professional website, display/search ad campaigns, and social media. However, many agents take the “set it and forget it” approach with many of their marketing objectives. The agents who remain proactive by regularly taking steps to strengthen their digital presence are positioning themselves for long-term growth. Consider the following reasons why you should never stop investing in your online presence if you are a real estate agent.
Strengthens branding
Today, real estate agents need to maintain an online presence for branding purposes. If your goal is to stand out from your competitors, you need to create an identity and demonstrate to prospective clients you are an agent they can trust. Here are a few examples of the kinds of questions to cover on your website, social media, and other digital platforms:
- Do you have a real estate specialty?
- Why should buyers/sellers follow you on social media?
- Can you share any real estate success stories?
Establishes you as a trusted resource
One of the best ways to grow your online presence is to become a client resource online. Consider educational materials on your site that can help buyers and sellers with their real estate needs. A blog page is an excellent starting point. Other items to consider may include mortgage calculators, links to other useful websites, as well or a newsletter. Also, anyone who has a need/question outside your expertise, be sure to direct them to people you know that can help them.
Increases visibility
A strong online presence will make it easier for prospective buyers and sellers to find you online. It should be the goal of every agent today to have their name appear high in search results. It is important to remember that most people tend to only click through the first couple of search engine results. The way people search for real estate agents today is 2020 is through search engines, like Google, Yahoo, and Bing. Social media and online advertisements will only make you more visible online to clients as well.
