How we evaluate Real Estate Lead Generation Websites and Services

At Critics Choice, our goal is to be the number 1 authority on real estate lead options available to real estate professionals. We evaluate real estate lead websites and services by primarily comparing three elements: Features, Pricing, and User Reviews – that’s where you come in!

The specific criteria that we look at to review each of the websites:

  • Lead Quality – Our Lead Quality score is based off of user input, as well as lead information generated, lead guarantees, lead capture methods
  • Affordability – Pretty straight forward here – is it going to break the bank?
  • Innovation – Automated Drip Campaigns, Automated immediate response, SMS, Intelligent Lead Scoring, etc-  What cool features does this provider have?
  • Lead Volume – Are you going to get one lead for your spend? Or 100?
  • Ease of Use – Do you need to be a computer wiz to work and navigate this system?

# NAME RATING DESCRIPTION Statistics SEE MORE
1

Qazzoo.com

Read review
Qazzoo is a social network of homebuyers and real estate professionals. The difference between Qazzoo and other lead generation companies is Qazzoo operates like a search engine where the results are the consumers. The consumer profiles are posted in real time from a network of websites, apps, social media and the Qazzoo platform. The company...
Lead Quality
92
Affordability
93
Innovation
95
Lead Volume
89
Features
93
VISIT
2

Real Geeks

Read review
Real Geeks is another full suite, managed service offering the complete website, crm & marketing package combined. Real Geeks also offers team capabilities and Facebook marketing tool, which is not offered by competitors like Boomtown.
Lead Quality
87
Affordability
77
Innovation
85
Lead Volume
82
Ease of Use
81
VISIT
3

Zillow

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Zillow is a real estate and rental marketplace whose mission is to empower consumers with data, inspiration and knowledge. Zillow maintains a database of over 110 million homes - including homes for sale, homes for rent, and off-market homes. Zillow launched in 2006 and is headquartered in Seattle Washington.   PRICING BETWEEN $250.00 -$5,000 +...
Lead Quality
79
Affordability
59
Innovation
86
Lead Volume
84
Ease of Use
82
VISIT
4

Market Leader

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Market Leader, Similar to Boomtown is a SaaS all in one provider with lead generation service along side a contact management system. Part of MarketLeaders service includes ad management, for which another fee is charged. PRICING BETWEEN $500.00 -$3,500+ PER MONTH, PLUS AD BUDGET CONTRACT REQUIRED: 12 MONTHS Submit a Review Below
Lead Quality
85
Affordability
52
Innovation
85
Lead Volume
87
Ease of Use
79
VISIT
5

Trulia

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Trulia is a home and neighborhood site for buyers and renters to find homes and neighborhoods across the United States through recommendations, local insights, and an assortment of map overlays that offer details on commute, reported crime, schools and nearby businesses. Founded in 2005, Trulia is based in San Fransisco and owned and operated by...
Lead Quality
78
Affordability
62
Innovation
83
Lead Volume
82
Ease of Use
80
VISIT
6

Bold Leads

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Founded in 2013 by a top producing real estate agent and her son, BoldLeads has become a respected place to buy real estate leads online. In addition to lead generation plans, they also offer a CRM, pre written drip emails and texts and more. Even more, since Bold Leads is still a family owned company,...
Lead Quality
86
Affordability
63
Innovation
80
Lead Volume
78
Ease of Use
77
7

Boomtown

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Boomtown provides marketing and sales automation solutions for the real estate industry. Through Boomtown, real estate agents can select and customize a lead generation website, track and nurture leads, and monitor team success and sales. The application is SaaS based and can be accessed from an iPad, smartphone and tablet.
Lead Quality
84
Affordability
42
Innovation
94
Lead Volume
90
Ease of Use
71
VISIT
8

Realtor.com

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Realtor.com is a real estate listings website operated by Move, Inc and based in Santa Clara, California. Having launched in 1995 as a Realtor Information Network, Realtor.com is one of the oldest real estate authorities around. Realtor.com offers leads generated from their listing data, along with various features to follow the client from lead to...
Lead Quality
42
Affordability
87
Innovation
76
Lead Volume
79
Ease of Use
83
VISIT
9

Homes.com

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Homes.com is one of the oldest authorities within online real estate marketing. Founded in 1999 as Homes.com, Inc - Homes' core consumer product is its real estate search including advanced search filters such as features, price, property type and location. The Home Values channel of Homes.com allows consumers to research area home values, property details...
Lead Quality
54
Affordability
62
Innovation
83
Lead Volume
82
Ease of Use
80
VISIT

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