Social media plays a vital role in the real estate industry today. The younger generations of homebuyers are heavily reliant on social media throughout various stages of the homebuying process. They use it to look up real estate agents and to research home listings. If you are looking to strengthen your online presence, here are a few tips on how to improve your real estate social media marketing.

Post about your successes

Have you been pasting about your past success stories working in real estate? This is one of the best ways to attract potential clients on your social media channels. Many real estate agents will upload photos of them and clients when they close on a home together. You can also create social posts when you win awards and hit milestones. For example, you may want to think about creating a post when you hit personal work milestones, such as work anniversaries or hitting sales goals. This can be a great way to increase your brand exposure. 

Use Hootsuite to aggregate posts across multiple platforms 

Hootsuite is one of the best social media tools available today because it is a huge time saver. Why waste time and energy logging into every one of your social media accounts whenever you wish to create a post. Hootsuite even allows users to schedule posts in advance so you can set it and forget about it.

Actively engage with users 

Social media allows businesses to engage with their customers in a variety of ways. Not only can a real estate agent directly message users, but they can also respond to comments and questions on posts. By doing so, it will increase the visibility of a post and demonstrate your commitment to customer service.

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