Digital marketing is an effective tool for real estate agents to market their services and generate leads. Every year, there are new trends and strategies available within the realm of digital marketing online. If your current set of tactics is less than successful in the new year, there are many reasons to consider implementing digital marketing strategies in your marketing solutions today. Not only will digital marketing drive traffic directly to your property listings, but it will also personalize your brand and ensure that you are consistently accessible to your target audience. Keep reading to learn more about how real estate agents can make the most of digital marketing strategies in 2019.

Search Engine Optimization

Search Engine Optimization (SEO) is now a crucial component of any digital marketing strategy, particularly in the world of real estate. With online search results serving as the driving force behind property sales, the right SEO practices can enhance visibility and increase traffic to your website. Best practices for SEO include usage of targeted keyword phrases, optimized content, meta descriptions, and title tags, which serve to help your listings appear to the right audience faster and more efficiently online.

Email Marketing

Email marketing continues to be one of the most effective digital marketing methods for lead generation. According to Hubspot’s marketing statistics, 86% of professionals prefer to use email for business communications. Many real estate agents also use email as a way to send out weekly or monthly newsletters to potential consumers.

Marketing Automation

Marketing automation utilizes automation software to assist with marketing tasks. Many real estate agents are now using this software to automate their marketing tasks to efficiently boost engagement on their websites. Many websites now include marketing automation tools to help automate repetitive actions that may otherwise be time-consuming for busy real estate agents. Such tasks include sharing posts on social media and email marketing.

Content Marketing

With the internet at their fingertips, home buyers today tend to conduct their own research on the housing market before speaking with an agent. Content marketing is an especially useful method in the real estate industry because, if done correctly, excellent content can pique the interest of potential buyers. Examples of informative content include well-written blog posts, informative videos, helpful checklists, and eye-catching infographics.

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