Compelling content is a crucial part of any digital marketing strategy. In a competitive industry like real estate, businesses should always strive to stand out online to prospective clients. Whether it’s on your professional website, social media pages, or newsletter, well-written content can go a long way in growing your business. With this, here are a few tips for crafting compelling real estate content in 2020.
Experienced real estate agents are used to receiving the same types of questions every single day from clients. One of the best ways to generate more traffic and engagement online is to address FAQs. Today, buyers and sellers often turn to search engines like Google when they want their questions answered. Your written content will appear higher in search engine results if you share answers to questions that people regularly search for.
Keep it simple
When it comes to real estate content, less is often more. Real estate agents will make the common mistake over trying to overdo it with an overabundance of text. Many people will lose interest if the content is overly long. Many agents will also try to demonstrate their real estate expertise by using a lot of technical, industry jargon. However, in most cases, you are better off sticking to accessible terms that anyone can understand. Keep in mind that many real estate terms are foreign to first-time home buyers. In many cases, you want your writing to be conversational so that you can connect with various audiences.
As a real estate agent, your job is to guide clients in a positive direction during their buying or selling journey. It is always a good idea to promote your services with a strong call-to-action in your various types of written content. Be sure that your contact information is easily accessible to your prospect and former clients as well.